The Architecture of Delusion: Heuristics, Extremism, and the Mechanics of Mass Delusion

Leon Festinger’s A Theory of Cognitive Dissonance proposes that people experience psychological discomfort (dissonance) when they hold conflicting beliefs, attitudes, or behaviors, and will strive to reduce this discomfort by changing one or more of these elements. The theory explains a wide range of human behaviors related to justification, attitude change, and rationalization

Williams analyzes how memes like #LivingWhileBlack, BBQ Becky, and Karen operate as cultural critique in digital spaces, exposing and resisting White surveillance and racial dominance while providing Black communities with tools for expression and agency. She argues that these memes do more than humorously depict everyday racism—they disrupt dominant narratives and highlight systemic racial inequalities online and offline.

Davis et al integrate Identity Theory (IT) and Social Identity Theory (SIT) by conceptualizing collective identity as a form of group/social identity applicable to activist collectives. Using digital data from YouTube comments on veganism videos, the authors show that collective identity aligns with identity feedback processes and bridges IT and SIT concepts.

This study investigates whether the race of a civilian influences the likelihood that police officers use force during 911 dispatches. Using a large dataset linking police use of force to the race of both civilians and dispatching officers, the authors find that Black civilians are more likely to experience force—especially when the responding officer is white.

Judith Donath analyzes how identity is constructed and performed in online spaces, where cues from physical presence are absent and deception can be easier. She explains that virtual communities create unique challenges for trust, reputation, and authenticity due to the flexibility and opacity of identity online.

This article shows that people who score higher in psychological entitlement are more likely to respond with anger when they experience bad luck, even when no one is to blame. This effect is specific to personal experiences and does not extend to imagining others in similar situations.

Brown and Levinson’s Politeness develops a model of face‑saving communication that explains how speakers across cultures use linguistic strategies to mitigate social conflict and maintain mutual respect. Central to the theory is the idea that all individuals have a desire to protect both their own and others’ “face,” leading to varied politeness strategies depending on social context and power relations.

Social Identity and Intergroup Relations compiles seminal work on how individuals’ self‑concepts are derived from their group memberships, and how these social identities shape perceptions, attitudes, and behaviors toward in‑groups and out‑groups. The book lays the foundational framework for understanding prejudice, discrimination, group conflict, and intergroup dynamics in terms of cognitive, motivational, and contextual processes.

Goff and colleagues show that Black boys are perceived as older, less innocent, and more culpable than their White peers—perceptions linked to harsher disciplinary and policing decisions. This research demonstrates a form of racialized dehumanization that contributes to real‑world disparities in treatment and punishment.

Eli Pariser’s The Filter Bubble argues that personalization algorithms on platforms like Google and Facebook selectively curate what we see online based on our data, creating “filter bubbles” that limit exposure to diverse information and reinforce existing beliefs. This invisible tailoring of content shapes individual worldviews, can foster intellectual isolation, and has broader implications for society, democracy, and public discourse.

Patricia Wallace’s The Psychology of the Internet provides a comprehensive research‑based overview of how online environments shape human behavior, emotions, and social interaction across contexts such as impression formation, group dynamics, aggression, attraction, altruism, privacy, gaming, development, and gender. The book integrates classic and contemporary psychological research to explain why people behave differently online and how those behaviors both reflect and inform social life on the Internet.

Jonathan Haidt’s The Righteous Mind explores the psychological bases of moral reasoning, arguing that people’s moral judgments are driven more by intuitive, emotional processes than by deliberate reasoning, and that ideological divisions stem from differences in moral foundations. He proposes that understanding moral psychology can help explain political and cultural polarization.

Davis examines how individuals negotiate identity in a networked era marked by digital social technologies, highlighting the challenge of maintaining a coherent balance between idealized and authentic self‑presentations. She identifies conditions such as the fluidity between digital and physical contexts, expectations of accuracy, and overlapping social networks that shape contemporary identity processes.

Twitter and Tear Gas analyzes how digital technologies and social media have transformed protest movements, giving activists unprecedented ability to mobilize large numbers quickly while also exposing critical weaknesses in sustaining long‑term organization and strategy. Tufekci argues that networked online movements possess powerful strengths but are fragile in the face of institutional counter‑measures and lack the deeper capacities of traditional movements.