Attachment Theory

Mass Communication and Parasocial Interaction: Observations on Intimacy at a Distance

Horton and Wohl introduced the concept of parasocial interaction, describing the one‑sided relationships audiences form with media figures that feel like real interpersonal bonds despite a lack of reciprocal communication. They argue that mass media—especially radio and television—creates an illusion of intimacy that encourages audiences to respond emotionally and socially as if the mediated persona were personally known.

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