Identity Feedback Loop

The Psychology of the Internet

Patricia Wallace’s The Psychology of the Internet provides a comprehensive research‑based overview of how online environments shape human behavior, emotions, and social interaction across contexts such as impression formation, group dynamics, aggression, attraction, altruism, privacy, gaming, development, and gender. The book integrates classic and contemporary psychological research to explain why people behave differently online and how those behaviors both reflect and inform social life on the Internet.

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Collective Social Identity: Synthesizing Identity Theory and Social Identity Theory Using Digital Data

Davis et al integrate Identity Theory (IT) and Social Identity Theory (SIT) by conceptualizing collective identity as a form of group/social identity applicable to activist collectives. Using digital data from YouTube comments on veganism videos, the authors show that collective identity aligns with identity feedback processes and bridges IT and SIT concepts.

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