Cognitive Dissonance

A Theory of Cognitive Dissonance

Leon Festinger’s A Theory of Cognitive Dissonance proposes that people experience psychological discomfort (dissonance) when they hold conflicting beliefs, attitudes, or behaviors, and will strive to reduce this discomfort by changing one or more of these elements. The theory explains a wide range of human behaviors related to justification, attitude change, and rationalization

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The Filter Bubble: What the internet is hiding from you

Eli Pariser’s The Filter Bubble argues that personalization algorithms on platforms like Google and Facebook selectively curate what we see online based on our data, creating “filter bubbles” that limit exposure to diverse information and reinforce existing beliefs. This invisible tailoring of content shapes individual worldviews, can foster intellectual isolation, and has broader implications for society, democracy, and public discourse.

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