The authors argue that collective identity (identity tied to activist causes and movements) functions as a special case of group/social identity, linking two major identity research programs: Identity Theory (focused on role and social position) and Social Identity Theory (focused on intergroup dynamics). They apply Identity Theory hypotheses to digital data from comments on viral YouTube videos about veganism, finding that identity verification and feedback processes operate in ways consistent with theory. Their results support viewing collective identity as part of group/social identity and demonstrate how digital methods can enhance theory testing for mobilization and identity research.
From Sage Journals